The Why

Why This Exists

Jesus didn’t say consider going. He said go.

All nations. Every tribe. Every people. Every language. Revelation 7:9 describes the scene at the end of time: a great multitude no one could number, from every nation and tongue, standing before the throne. That’s the scope. That’s the mandate. The question for anyone who takes it seriously is: what does it cost?

Sacred Supply Studio founder Alan Grell went to Chiang Mai, Thailand — only to have his eyes opened. The missionaries on the ground are there. They’re reaching communities with no outside support, little to no local church presence, no voice from the rest of the world. They’re doing the hardest work in the most ignored geography on earth.

The gap isn’t a will gap. It’s a funding gap.

Most faith brands fund 1–10% of revenue and put it in the footer. Sacred Supply was built around the opposite. The Sacred Mission™ capsule is structured so that 100% of net profit — after production and platform costs — goes directly to funding that work. Not proceeds. Not a portion. Net profit. All of it.

The clothes are the vehicle. The mission is the point. Every time you wear one of these pieces, your purchase is already at work.

How Each Capsule Gives

Three capsules. One mission. Each capsule directs net profits to missionaries in the 10/40 Window through Within Reach Global. The Sacred Mission™ capsule gives the maximum — 100% of net profits. Faith Is Greater™ and Faith Is Not™ each give 50%.

Want maximum impact per purchase? Shop the Sacred Mission™ capsule.

The Geography

The 10/40 Window

The 10/40 Window is the geographic band between 10° and 40° north latitude, stretching from West Africa through the Middle East to East Asia. It spans 68 nations. Approximately 5.5 billion people live within it. Of those, roughly 3.5 billion live among unreached people groups — communities with no meaningful access to the gospel, little to no local church presence, and no sustained missionary presence.

The window is home to the world’s three largest non-Christian religions: Islam, Hinduism, and Buddhism. It also holds some of the world’s highest concentrations of poverty, restricted access, and limited outside contact. The people with the greatest need are the people receiving the fewest resources.

Global missionary deployment does not match the scale of the need. The 10/40 Window receives a disproportionately small share of what the global church sends — while containing the vast majority of the world’s least-reached people.

That is the gap the Sacred Mission™ capsule exists to help close. Not in theory. In dollars, per order, per quarter, with receipts.

Learn more about the 10/40 Window →

The Math

What “100% of Profits” Actually Means

Transparency is not optional. Here is exactly how the math works on every Sacred Mission™ order.

“Profits” means net profit — revenue minus the actual cost to produce and fulfill the order. No additional deductions. No overhead allocations. No marketing expenses taken out first. If it’s profit, it goes. Figures use largest-size production costs; smaller sizes yield marginally higher net profit. Full quarterly reporting begins Q4 2026.

The Partner

Where It Goes

Every funded dollar goes to Within Reach Global and their missionaries — a nonprofit organization dedicated to recruiting, training, and sustaining missionaries working among unreached people groups in the 10/40 Window.

Within Reach Global has missionaries serving on the ground in Southeast Asia and beyond, working in communities that receive almost no outside Christian presence. The work is quiet, sustained, and present in places that don’t make headlines.

Sacred Supply’s relationship with Within Reach Global is direct and personal. Founder Alan Grell traveled to the field. He has seen the work. He made the decision to build this brand around it. The partnership is not a cause-marketing arrangement — it is the entire reason this capsule exists.

Learn more about Within Reach Global →

Want to give directly? Visit withinreachglobal.org to fund independently.

Accountability

The Receipt Trail

We publish a quarterly transparency report: what sold, what the profit was, what transferred to Within Reach Global, and where it went in the field. No vague funding claims. No aggregated numbers that can’t be verified. Receipts.